Friday, October 9, 2015

Perfume of Contempt: Gucci Rush

Of course I love this. It's an 80s powerhouse throwback named after poppers that smells like poppers. Electric youth indeed!

Old man on bus, with tone that is not necessarily complimentary: "Excuse me. Whatever that is you have on..."

Me: "Oh, thank you! It's Gucci Rush."

Old man on bus, shaking head: "Whatever that is you have on..."


May it always be in production-- this is all Gucci still have going for them on the perfume end. Tom Ford's perfumes were so interesting before he started his pretentious eponymous line.

If you wear Rush, make sure to wear a lot. This is a statement scent that is meant to be big and opaque. Transmogrify into an electric red rectangle; the instructions are there in the bottle design. I am dismayed when I smell a stale little whisper of Rush, a stale little whisper of Alien, a stale little whisper of Angel, a stale little whisper of Coco Mlle, on women. Oh, what it will take to undo the damage that modern American beauty magazine editorials on the alleged proper way to wear fragrance have wrought--spray and walk through, one spray, others must only be able to smell you when they lean in close, all that prim 50s etiquette guide bullshit. Above all, don't listen to Goody Onespritz when she admonishes you that it is better to risk underapplying than to be "perfume lady" or "cologne guy."

"A woman who wears too little fragrance instead of too much has no future" -me

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