Monday, October 12, 2015
Estee Lauder Knowing
Knowing is one of the few fragrances I wear where straight men stop and ask what wonderful "cologne" I'm wearing. It is highly unusual for heterosexual men to stop a 6'4" male stranger and tell him he smells good, so it must really pique their curiosity. The current formula is more streamlined, bitter, and dry than before--fine with me--which causes it to edge more toward Bandit and perhaps more suitable for masculine wear. It's an intelligent scent that conveys a degree of sexiness while remaining nicely aloof. Additionally, it's one of the few remaining real French (though parodoxically American in origin) chypres still on department store shelves. Like Aromatics, it seems to have a devoted cult following and still sells well, as evidenced by the fact that Lauder didn't relegate it to the "House of Lauder" collection recently as it did all its other older scents. The original ad with Paulina Porizkova, arms crossed in a tuxedo, is one of my favorites. The fact that it's a ripoff of the Deneuve No. 5 ads from the 70s doesn't detract one bit. There aren't smart ads for smart perfumes for smart women in tuxedos anymore.